Tag Archives: Great Outdoor

Meet The Team

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We here at Atlas Snow-Shoe Company feel incredibly lucky to have people who love our product. Our engineers spend years working on perfecting something as large as a crampon and as small as a buckle, and it’s pretty cool to see our fans out in the real world using the snowshoes to tackle a mountain, a race, or a family hike.

The benefit and the drawback of outdoor adventuring is that it’s often done in less-populated, quiet, areas. We want to show how much fun everyone is having on their snowshoes, but it’s hard sometimes! That’s where our ambassadors come in.

We are happy to announce our 2017/2018 Atlas Athlete Team. We received a LOT of applications to join this adventure and racing team. Our ambassadors reach far beyond this group; we welcome everyone to continue getting out there and sharing your adventures with us by tagging us on social @atlassnowshoes.

The Atlas Team represents people of all ages, geographic areas, skill levels, and they all have different goals for the next winter. Follow them on our blog, and on our social (@atlassnowshoes), to see where their snowshoes will take them.

Meet the Team

Adventure On Atlas Fans!

Which Shoe For Someone New?

 

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By Jill Nazeer, Atlas Marketing Specialist

Hello out there in snowshoe land. You don’t know me. I’m the marketing specialist for Atlas Snowshoes. I have the best job ever—getting to help people explore the outdoors. I have a secret to admit though… I’m from a large city where snowshoeing was something you did once a year, on vacation, which inevitably was a 2-hour drive in any direction.

When I came to work here I immersed myself in snowshoes, sitting with our engineers for hours hearing about recreational crampons and Nytex decking. I thought, “Wow, this technology is awesome!” (which it is). Next thought was, “But how does this translate to an average Joe or Jane?” As much as we wish we could build holograms of our engineers and send them out to the public, we don’t have the ability (yet).

If you’re an experienced snowshoer or someone completely new, do you REALLY know the meaning of all of these trademarked technological names? How would you find the shoe for you?

The only way to solve the dilemma was to take it to the hills! We’re honored to be located in Seattle, Wash., where snow and mountains are only a short drive away. So I packed the car with every snowshoe that would fit (including some non-Atlas shoes, to be fair to everyone), picked up our Sales Manager and a new-to-snowshoeing (read: unbiased) friend, and we trucked out to Snoqualmie Pass.

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And so we walked. We walked up, we walked down, we walked flats, we walked hills, we walked through rain and snow (because…Seattle) and we compared. Want to know what we found out? Our snowshoes are pretty darn awesome. It was really hard to determine which we liked more based on comfort, so we had to get picky.

Here is the process we recommend as you consider a snowshoe:

1) Conditions

Our engineers (like I said, they’re really smart) have determined the perfect conditions for every snowshoe. There are categories of shoes called Backcountry, Peak Series, and Trail Walking. The category you pick means you’ll have the right crampon (traction) for your activity.

Q) But what does that mean?
A) In Laymen’s terms:

  • Backcountry = You’re hiking to the top of a summit or on very technical terrain and need something light, durable, and with really solid traction.
  • Peak = You are to a—you guessed it—peak. Still technical, but you don’t necessarily need death-grip levels of traction.
  • Trail = You need shoes that will get you around on flats or moderate hills.

Once we picked the right category of shoe, we looked at what was within that category. The choices might seem overwhelming, but stick with us here.

2) Bindings

Atlas has several kinds of bindings with fancy names, but really you can see the difference by looking at them. Do you like a few fabric straps? Would you prefer only two straps with a single pull cord? How about a Boa closure?

Q) What’s Boa?
A) You may have seen their products in other places like cycling shoes, golf shoes, snowboard boots, or helmets. Check them out here: https://www.theboasystem.com/

3) Suspension

Atlas has a few names for suspension abbreviated with SLS and LRS, but really they might as well be titled “more snowflip” and “less snowflip”.

Q) What’s snowflip??
A) Don’t worry, I got you. Snowflip is how much snow the shoe digs up and flips back at you as you walk. Ever walked through a lot of mud and realized it was all over the back of your legs later? Snowflip my friends. Some people don’t notice this at all, but some are bothered by it. It’s all about personal choice.

Q) Wouldn’t I just always pick less snowflip?
A) Not necessarily. There are other differences between SLS and LRS. SLS lets the crampon sink deeper into the snow, so it absorbs impact and is easier for you to walk on technical terrain. LRS is great for mellow terrain since it allows for a more natural stride.

4) Size

Snowshoe sizing has little to do with your shoe size, or height, or gender. It’s really all about load, aka how much weight the snowshoes will be carrying. And not just your weight, but the weight of your pack, or snowboard, or picnic basket lunch, or whatever you’re carrying as you walk on those shoes

5) Color

JUST KIDDING, YOU SHOULDN’T BUY ANY TECHNICAL SHOES BASED ON COLOR! Don’t worry, though, all of our colors are pretty great.

In the end, we all liked different shoes for different reasons. And that’d be the same for you as well. You might love a certain binding because it’s easiest to use, or you know you’re walking to the top of Mt Baker and need something technical, or you want to buy a gift for Granny so she can walk to the end of her driveway to get the mail. It’s always best to go into a shop, or attend a demo event, and look at the shoes, touch them, play with them, and ask the employees for help if you need it. But I hope this helps decipher some of the lingo. And hey…don’t you feel just a little bit smarter now?

Need help finding a local dealer? Here you go! http://en-us.atlassnowshoe.com/dealers

Have shoes but don’t know where to go now? We’ve got your back. http://snowshoes.com/

Q) Wait, I’ve read to the end and you haven’t told me which snowshoes you liked best?!
A) Nope, sorry. That’s like asking us to pick our favorite child. It really just depends on the day. Happy snowshoe hunting!

Staying Outside During “Back to School”

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It’s that time of year again! New clothes, new pencils (or electronic pens and tablets), new backpacks. Some kids are excited, and some might be dreading, the inevitable back to school weeks.

For a lot of families, “Back to School” might also mean more time indoors. As school programs start to reduce, or maybe even cancel, gym and recess, it’s important to make sure your kids are continuing to learn outside the classroom. We at Atlas encourage year-round outdoor adventures, not just for your physical health, but also as exercise for the mind.

According to a study from The Child Mind Institute, “The average American child is said to spend 4 to 7 minutes a day in unstructured play outdoors, and over 7 hours a day in front of a screen”. This uptick in indoor-time even has a name: Nature Deficit Disorder.

Why is getting outside so important? Can’t kids learn just as well with their screens? The article lays it out for us:

  • It builds confidence. The way that kids play in nature has a lot less structure than most types of indoor play. There are infinite ways to interact with outdoor environments, from the backyard to the park to the local hiking trail or lake, and letting your child choose how he treats nature means he has the power to control his own actions.
  • It promotes creativity and imagination. This unstructured style of play also allows kids to interact meaningfully with their surroundings. They can think more freely, design their own activities, and approach the world in inventive ways.
  • It teaches responsibility. Living things die if mistreated or not taken care of properly, and entrusting a child to take care of the living parts of their environment means they’ll learn what happens when they forget to water a plant, or pull a flower out by its roots.
  • It provides different stimulation. Nature may seem less stimulating than your son’s violent video game, but in reality, it activates more senses—you can see, hear, smell, and touch outdoor environments.
  • It gets kids moving. Most ways of interacting with nature involve more exercise than sitting on the couch. Your kid doesn’t have to be joining the local soccer team or riding a bike through the park—even a walk will get her blood pumping. Not only is exercise good for kids’ bodies, but it seems to make them more focused, which is especially beneficial for kids with ADHD.
  • It makes them think. Nature creates a unique sense of wonder for kids that no other environment can provide. The phenomena that occur naturally in backyards and parks everyday make kids ask questions about the earth and the life that it supports.
  • It reduces stress and fatigue. According to the Attention Restoration Theory, urban environments require what’s called directed attention, which forces us to ignore distractions and exhausts our brains. In natural environments, we practice an effortless type of attention known as soft fascination that creates feelings of pleasure, not fatigue.

We get it, technology is a part of our everyday lives. But we encourage you to make a goal this fall and winter: to get out more or get out in a different way. Maybe this is the time to buy your kids some snowshoes. Maybe it’s getting them so cool new gear that gets them excited about being in the snow. What can we do to entertain our kids away from their screens? The Washington Trails Association has some great games you can print and bring on your hikes. Your kids will have fun, enjoy the outdoors, and YOU get more happy family time. Win win!

 

#Inspiration

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Looking for a little push to get you through the hottest days of summer?

As a gift from us to you, here’s a list of some* of our favorite social media accounts and websites that keep us inspired–as people and as a brand.

*SOME….just some…as in, not all.

  Outside Magazine Whether it’s educational, current events, or just drool-worthy photos, the online version of Outside Magazine has got it all. We always look forward to their Gear Guides and Annual Best Towns (hello, we’re headquartered in Seattle!), but you’ll never be bored reading their adventure stories or learning how to cook a 7 course meal while car camping. Their Instagram account is a who’s who of incredible places, think–a yearbook of the world’s best adventures.


The Mountaineers

If you’re looking for a Non-Profit that covers it all, The Mountaineers’ Instagram will inspire you to get out, educate, advocate, and help others in your community to do the same. Itching to get involved? Their website has a lot of ways to help.

A post shared by Michael DiTullo (@d2lo) on

Michael DiTullo The opening line of his “About me” says it all: “People don’t have Picassos, they have stuff”.

  A post shared by Outdoor Project (@outdoorproject) on

  Outdoor Project Outdoor Project is a little bit of everything: a resource for travel, maps and field guides, a social community that allows you to share your adventures, a blog with posts ranging from “Day Float Essentials” to “Protect Your Public Lands: A User’s Guide”. Their Facebook page highlights these educational, and timely, articles while their Instagram account showcases some of the site’s best and most inspiring photography.

Wilderness Culture Wilderness Culture is an Instagram account intended to “inspire your next outdoor adventure”. Not only is the photography beautiful, but we love that they support anyone and everyone (professional photographer to amateur). All you need to do is tag #wildernessculture and you could see your images on their feed!

  A post shared by tentree (@tentree) on

tentree If you don’t know tentree, start getting to know them. While it’s technically an apparel company, they’re also a group of do-gooders (“ten trees” planted for every item purchased…hence the name). Even better, their Instagram account is a collection of beautiful photography, sometimes showcasing their product, but more often not.

Camp4Collective Their “About” section on Facebook: Creativity in Motion for The Outdoor World. Translation: incredible films, even more incredible imagery, and inspiring story telling from the outdoor front-lines. Warning: their YouTube channel might take you away from work for a few days. Better call in sick now.

Lululemonlabvyr Wait…what? Yes we follow apparel and fashion accounts because we are, in fact, a technology and design company. This Instagram account is much more than yoga pants and sports bras. The “lab” version, based in the company’s hometown of Vancouver, highlights the fashion and technology concepts that aren’t of the traditional-Lulu variety. Plus, the product photography is stellar.

A post shared by Play-Doh (@playdoh) on

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Because we like to party.

As you get out there on epic adventures, tag us #atlassnowshoes or @atlassnowshoes for a chance to be featured on our social accounts.

The Great Outdoor Endeavor

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Enter for a Chance to Win Atlas Endeavor Snowshoes!

Where will you be making tracks when the snow starts falling? We want to hear about your Great Outdoor Endeavors and we’re rewarding the winner with a pair of Atlas Endeavor Snowshoes. Participants can enter the Great Outdoor Endeavor Promotion in three ways:

  1. Like the Atlas Facebook page
    (https://www.facebook.com/atlassnowshoeco)
  2. Answer the contest question: “What great outdoor ‘Endeavor’ will you be undertaking this winter?”
  3. Subscribe to the Atlas email list.

Participants are limited to three entries (one Facebook like, one contest question answer and one Atlas email subscription). The contest begins on October 24th, 2014 and ends on November 2nd, 2014. Atlas will select 1 winner at random. The winner will be notified via email. Enter the contest here:

a Rafflecopter giveaway