Tag Archives: Product

Reflections from Outdoor Retailer

By Jill Nazeer, Atlas Snow-Shoe Marketing Specialist

outside

This past week, Atlas Snow-Shoe exhibited at Outdoor Retailer, one of the largest tradeshows in our industry. It’s the time to showcase what’s new next season, meet with retail buyers, and engage the media with your product. For me, as the marketing contact, it’s also a time to check in with our non-profits, our advertising reps, and meet with potential new partners. It’s almost like a mix of a family reunion and a final exam; how has all of that work paid off this past year? What do we need to do better? Who’s gotten taller or had a baby or moved into a new house?

There’s been a lot of political chatter around the OR show. I won’t get deep in the weeds about it, but if you search “politics+OR show” you could read about a million articles about what’s gone on in the past year.

With the show in its first year in Denver, as well as it combining with the Snowsports Industry America (SIA) show, there seemed to be a renewed excitement surrounding this “reunion”. I found a noticeable shift from prior years and sat in on a lot of meetings surrounding an interesting notion:

What can we all do, as one industry, to make our world better?

That might seem dramatic, but it’s not exaggerated. It was exciting to be in a large convention center, surrounded by competing brands, and the question was no longer “what’s that guy doing better than me?”. It was “how can we work together to make sure all people will be able to play outside for decades to come?”. It almost felt like it was no longer a tradeshow, but instead a conference on our future.

panel edit

At the show, I attended a Camber Outdoor Thought Leader Keynote with our (noted: female) Sales Manager and Product Line Manager. Camber Outdoors, formerly the Outdoor Industries Women’s Coalition, has a goal of encouraging equality for women in the Outdoor industry. Since Atlas has a history of building women’s specific product, and employing female engineers, sales representatives, and marketing managers, we’ve been a proud supporter of Camber, even partnering with them on Elektra messaging and giveaways.

crowd edit

The audience, as well as the panel, were a mix of men and women from different brands, different parts of the outdoor industry, different ages and experience levels. The message: What can we do to make this community as diverse, and representative of our world, as possible? Despite Camber’s former namesake, it was not just about women in the workforce. It was about making sure everyone feels welcome and represented in this industry. If you’d like to watch the keynote, it’s linked here.

Snowshoeing might be a small portion of the outdoor industry, but we like to think our sport is one of the most accessible activities in snowsports; financially, geographically, and physically. Atlas Snow-Shoe Company has always been a supporter of building the snowshoe community, not just our brand. This tradeshow only encouraged our commitment to getting more people out on snowshoes, outside in the winter, enjoying snow, and staying healthy.

Please follow our social media pages, and this blog, as we continue to grow with our partners and hopefully engage some new ones. Our non-profit partners, such as the Outdoors Empowered Network and the Winter Wildlands Alliance, are dedicated to growing the snowsports community and we encourage you to get involved in your local area. Share your stories with us as well! We want to see what you do to get outside this winter. Thank you for being the supportive, and frankly awesome, community that you are.

Signing off,

Jill (your friendly neighborhood snowshoe promoter)

 

 

Review: Spindrift “Get Up to Get Down”

Courtesy of Outdoor ProLink

Get Up to Get DOWN!
For when those couloirs are finally filled in, you’ve shaken the
summer rust off your ski legs, and you’re ready to really get after it, the Atlas Spindrift snowshoes are there for you. When it’s too steep for skins, and too deep to just pop the ski crampons on, these snowshoes will get you up the big lines. With use in the Chugach Range of Alaska, these snowshoes have been put to the test in temperatures of 0F, and on slopes up to 35.

spindrift skier uphill

Fit/Comfort
Thanks to Atlas’s new PackFlat™ binding the spindrifts stay snug on
the boot, with no adjustment needed throughout the hike. The Z-strap design and light-weight construction make them feel like an extension of your foot; essential in climbing steep coolies.

spindrift closeup

Look/Style
While no one wants to admit it, style is an important component of
our gear. Atlas’s design team updated several features of these snowshoes, style being one of them. The red trim on black is a pretty sleek look, but I appreciate that they aren’t trying to catch anyone’s attention with flashy colors.

Features
The urethane strap bindings are the first thing I appreciated about
these snowshoes, along with the extra utility strap that comes with the Spindrifts. They’re exceptionally easy to replace in the field. That being said, I had no issues with the durability of the straps. Unfortunately, in cold weather the straps are a bit difficult to work with. The heel lifters are the second feature that caught my attention during use. They’re easy to put up and down, and on snowshoes built for steep ascents, efficient lifters are an absolute requirement. If you’ve ever tried toe pointing up a hill, you know how quickly your calves burn out. These heel lifters give a much-needed assist on big climbs.

Weight/Packability
The Spindrift 25’s weigh in at 3.8 pounds per pair, but mind Atlas’s
size chart when buying them. If you and your gear weigh upwards of 180, go for the heavier Spindrift 30’s. Sure, it’s an extra 0.4 pounds, but the extra floatation will help save your energy for when you want it on the descent. When its time to strap them to your pack and charge back down the mountain, they easily attach to your pack, allowing you to keep the weight of your pack close to your body.

spindrift backpack

Function/Performance

According to Atlas, the Spindrifts are designed for speed and performance on technical terrain. To that end, they do exceptionally well. However, (on low density snow) they don’t always provide as much floatation as you need. This is a trade off you have to accept for their lightweight build and small profile, and they’re certainly a better option than boot packing.

Durability/Construction

So far, so good. Though it hasn’t been a full season, the Spindrifts have held up incredibly well and Alaska isn’t known for going easy on its people or their gear.

The final word

The Spindrift’s do exceptionally well in most conditions. Given spring temps on days you’re most likely to be climbing steep couloirs, they are easy to strap on, feel great under foot, and keep you from post-holing up to your waist as you might on a boot pack. When the temps drop, so does the functionality. The Atlas’s urethane straps become harder to adjust with a gloved hand than you might expect.

Bio

Logan spends his summers as a guide (ice climbing, glacier travel, rafting) in the Alaskan wilderness of Wrangell-St. Elias NP. He chases snow and big mountain lines through the winter. If he’s not on skis you’ll likely find him climbing rock or ice.

New to Snowshoeing Series, Part 1: Get Suited Up

Perhaps you received some fancy new Atlas snowshoes as an awesome holiday gift… Maybe you’re making a New Year’s resolution to spend more time outside (even in the winter)… Or you could be trying to win the office step competition for bragging rights… Whatever your reason, snowshoeing is the answer.

And Atlas is here to get you started (and win that competition). Our ambassadors have loads of great advice for all abilities and fitness levels so you can get out on the snow safely to walk or run in potentially cold, wet, weather. Trust us, it’ll be great!

First: Commitment

Sometimes it’s hard to make yourself go outside in the winter. But the first step is making the proactive decision to just do it. Do you need motivation? Join a hiking group or sign up for a snowshoe race. Having something on the calendar will give you the extra motivation to train.

Pro Tip: It’s okay to feel awkward on snowshoes at first, but just commit to it and you’ll love it in no time!

Second: Gear

It’d be really hard to snowshoe without snowshoes, or a good jacket, or the right shoes. Every one of our ambassadors will tell you that the most important thing to them is quality gear. (We don’t pay them to say that, we swear!)

Snowshoes

Consider the type of terrain you will most often be exploring and factor in your weight to get the right amount of float on the snow.

Pro Tip: The filter on our website is a huge help. Simply select the gender with which you identify, where you’ll be using your snowshoes, and your desired terrain for a customized recommendation.

Footwear

Atlas makes great products, but you still need quality footwear to go into the bindings. If you’re using a speed series snowshoe, you can wear normal running shoes (our athletes recommend adding gaiters for extra protection). If you’ll be hiking, pair some thick socks with good hiking boots to keep your feet warm and dry. Nothing will cut your day short faster than cold, wet, toes.

Atlas Snowshoes - How To Dress

Clothing

Every one of our athletes had one word on when asked about clothing: LAYERS. The general rule of thumb is:

  • A high-quality breathable base layer
  • An insulating layer (thermal top, vest, jacket)
  • A waterproof shell

Remove a layer if the weather is warmer or dryer. Some people get cold easier so don’t base your needs on what your friends are wearing.

If you’re running or aggressively hiking, bring layers that are easy to remove and store. You’ll need those clothes to stay dry later on the way back down or if you pause to take a break. It also helps to have a lightweight pack to stash your layers, snacks, and HYDRATION (more to come on that in Part 3).

Pro Tip: If you’re dreading the cold day, Atlas athletes recommend putting your base layers in the dryer (if it’s safe to do so!) for a few minutes to warm them up.

Extras

A face buff is a great extra piece of gear to carry. Use a buff to warm your neck, put over your mouth to warm the air before it gets into your lungs on extremely cold days, or use it as a headband/hat or pirate headpiece (wanted to see if you’re paying attention).

Eye protection is often overlooked when snowshoeing but sunglasses are another great piece of equipment to stash in your bag. You think you’ll be in the woods the whole time or that it will stay cloudy, but if that sun comes out and reflects off the snow, you’ll want to save yourself from the glare; they can also protect your eyes from the wind and cold.

And don’t forget your gloves!

Safety

If you’re going to be running or hiking in low light or darker conditions (we don’t recommend it, but it happens) make sure to wear reflective clothing and bring a light with you. For just a few dollars at running stores, hardware stores, or even larger pharmacies, you can add this to your kit for great piece of mind. If you plan to spend a lot of time on the trail after dark, a reliable headlamp is a must. Make sure you’re seen out there!


Coming Soon, Part 2: Training Your Way to a Happy Day

Getting Off the Beaten Path on Mt. Hood

Photo Credit Jamie Mieras
Photo Credit Jamie Mieras

By Adam Chase, Atlas Team Captain

Even though Mt. Hood is just a 90-minute drive from downtown Portland and considered PDX’s playground, the amount of snow the upper regions of the volcanic and glacial mountain receives keeps the hoards away, leaving its open wilderness and National Forest areas wide open for exploration.

You can gain serious elevation by starting from Timberline Lodge, a beautiful 1937, Depression-era Work Projects Administration structure six miles up the access road from the town of Government Camp. Climber’s Trail is an obvious option for those wanting to head directly toward the rather daunting yet alluring summit. In other words, it goes straight up the mountain. The going isn’t easy but the views earned from ascending with every step are well worth the effort. Timberline Lodge sits at 6,000 feet above sea level while the summit of Mt. Hood is at 11,245 with the terrain getting rather technical above 9,500.

We did a four-mile out-and-back on snowshoes on a mostly sunny yet breezy day with temps in the high 30s and low 40s. It took more than 90 minutes to ascend 2,500 feet and less than 30 minutes to descend on the soft snow. We saw skiers and boarders who took two lifts to get to just above our turnaround point and plenty of climbers who were headed to make a Saturday night high camp before going for an early Sunday summit and the return home.

Unless the temperature is just right, you’ll need snowshoes, skis with skins, crampons or other traction device and maybe an ice axe or poles. It is a great calf workout and for those coming from sea level the altitude is sure to get the heart and lungs pumping hard.

It was tempting to turn around to check out the view of Portland, below, as the views were spectacular. But we were less than 3,000 feet from the top of the peak that is marveled at regularly by Portlanders, the way Seattle residents are in awe of Mt. Rainier. The ridge line of the summit and its snow- and ice-encrusted crown, like a white saw against the blue sky it cut with its teeth, is so compelling.

 

Design Your Dream Snowshoe

chair

Ever wanted to sit in the chair of one of the Atlas snowshoe engineers? Well now’s your chance! (Not literally. Sorry folks. They need their chairs.)

We want to have a little winter fun and let you–our very knowledgeable and devoted snowshoe fans–design the most awesome snowshoe you can think of.

The rules are, there are no rules. Aim for the sky! No really, do you want flying snowshoes? Design what you would love to see in a snowshoe. Drawings and photos are encouraged. Be as crazy as you want to be. We want to see your creativity!

The best design will win a pair of existing Atlas snowshoes (sorry, we wish we could build your dream. Maybe one day.)

We lied, there are a few rules:

  1. This is a “dream” snowshoe. Entries will not actually be built.
  2. Contest will run until January 12.
  3. A single winner will be notified directly.
  4. Entries should be sent to:  marketing-web@atlassnowshoe.com
  5. By entering the contest you give us permission to post your submission to our social media accounts (with credit of course!) after the contest is complete. We will be posting the top designs and the winner.
  6. Multiple entries are welcome.

Hiking with Elektra

You might know of the many different iterations of Elektra (or Electra depending on your mythology of preference): Marvel super hero, Sophacles’ heroine, Freudian complex. As one of the most popular mythological (and comic book) characters, Elektra is recognized as a strong and resilient female character.

So it’s no wonder that, in the early 2000’s, Atlas engineers decided to build a line of female-specific snowshoes, and name it after her. (Not to mention the earlier Electra was one of the seven daughters of the Titan Atlas, but enough with the history lessons!)

When we talk about our female-specific snowshoes, we don’t just mean a change in color. The reason we don’t call the line “Atlas Women’s Snowshoes” is because it is, physically, a different shoe from the men’s, and therefore deserved its own name and design.

Men's Montane
Men’s Montane
Elektra Montane
Elektra Montane

Elektra snowshoes are designed with a woman’s anatomy in mind. While studying the way women move, researchers note that women often have a narrower gait than men. Therefore, we needed to make snowshoes that allowed for that narrower step, specifically in the tail of the shoe (see our comparison above). When women are forced to walk in wider snowshoes, they’re going to expend more energy (try walking wider than is natural to you for a while, you’ll probably tire a lot faster). Therefore, a narrower shoe isn’t just necessary because of the weight factor, it actually helps the wearer save energy.

With snow starting to fall, now is the time to get yourself on the right snowshoes, built for you. Check out our Elektra line and see if it makes a difference on your hikes.

 

An Ode to the Local Shop

Oh, Mom & Pop Shop!

Thank you for being you.

You support our adventures. You don’t laugh when we walk into your store and tell you our dreams. You hi-five us and lend us advice.

Thank you for being you.

You empathize with us. We share stories of victorious climbs, and commiserate when a goal goes unreached. You encourage us to keep moving.

Thank you for being you.

You educate us. When we don’t know what gear to bring, or want advice on your favorite products, you provide the guidance we need to begin our journey outside of the store’s walls.

Thank you for being you.

You bring us together. Be it the local community or connecting us to outdoor enthusiasts across the globe. You work long hours putting on events, giving us advice, teaching new skills, keeping us safe on our journeys, and bringing together new friends.

Thank you for being you.

Signed,

The Atlas Snow-Shoe Company

We encourage everyone to shop local this holiday season. Your local Atlas dealers can be found on our homepage. These dealers are leaders in your outdoor community and we are proud to direct you to them for your purchase needs, customer service, advice, or just to have a community of like-minded enthusiasts. Happy shopping everyone!

 

 

History 101: Snowshoes

From our sister site, snowshoes.com

From Europe to North America to Asia, people began using snowshoes over 4,000 years ago out of a basic need to explore new territories and to find food in the winter. With vast regions of the world snowbound for much of the year, hunters looked to emulate successful winter travelers like the snowshoe hare, whose oversized feet enabled them to move quickly over deep snow. In areas like central Europe, historians have discovered snowshoe-like tools, with the use of large leather flats and round wooden blocks, but the traditional webbed snowshoe design was developed and thrived with Native Americans.

The great success of snowshoes for winter travel was first observed by European explorers with Northeastern tribes such as the Huron and Algonquin, which led subsequent trappers, hunters, and surveyors to adopt snowshoes as their own. Some of the earliest snowshoes were over 7 feet long which, though unwieldy, were helpful in navigating through very deep, powdery snow. Snowshoers looked to the naturally efficient design of animal paws and began modeling their snowshoes after animal prints they found in nature. The popular “beavertail” style had a round nose with the ends coming together in a long tail. The “bearpaw” was short and wide with a round tail, as its name implies. Both styles have had enormous influence on modern snowshoe design.

Snowshoes.com | Origin of Snowshoeing

While the length and width of snowshoes varied over the years, they were typically large, made with ash timber frames and untanned cowhide webbing. The cultural landscape shifted dramatically approaching the early 1900s, as cities grew and society shifted from farming to industrial culture. People who no longer had to trap or hunt for food began to take to the woods for pure enjoyment and exercise, and the recreational sport of snowshoeing was born. In places like Quebec, recreational clubs held races and hosted hikes for recreational snowshoers, and new designs helped expand the market. Snowshoes became more than simply utilitarian, and with recreational use they became appreciated as aesthetic objects and pinnacles of craft.

Snowshoes.com | Tubbs Snowshoes Factory, Maine

Manufacturers like Tubbs Snowshoes, established in 1906, seized on the shift to recreational winter sports, building skis and snowshoe designs. Later on, as they developed smaller snowshoes using traditional constructions like the revolutionary 1950s Green Mountain Bearpaw, they made winter walking easier for the growing population. It wasn’t until the early 1970s that snowshoe design would radically change again. With the burgeoning back to nature movement, backcountry explorers looked to snowshoes to travel deeper into the mountains. These new designs featured new materials like aluminum frames and nylon decks, with smaller sizes and cleats underfoot for use in mountaineering and more rugged terrain. The eventual products, led by companies like Sherpa Snowshoes, introduced the world to the “Western” style snowshoe.

Snowshoes.com | Modern Snowshoeing Alum-a-shoe

 

Eventually the Western style snowshoe construction became the norm, replacing traditional wood and rawhide constructions with smaller designs that offered equal flotation and better traction through solid decks and aluminum cleats. Those designs would be further refined in decades to come with introductions like Atlas Snow-Shoe Company’s revolutionary binding suspension system and dual toe and heel traction in 1990. With great advances in lighter, durable materials and more compact, athletic shapes, snowshoes spurred a renewed interest the sport, expanding it to new markets with backpackers, hikers, runners, families and more.

Snowshoes.com | Modern Snowshoeing Atlas 2006 Men's 12Series

Today, snowshoeing has never been more popular, with roughly 5.5 million participants in the United States alone. Easy, accessible snowshoes have opened up a whole new world of winter, from snowshoe trail centers at ski areas and local parks to quiet hiking trails and distant snow-capped peaks with incredible vistas. Snowshoeing has come a long way from its early designs and uses, but there’s never been a better time to explore winter.

Interested in the history of Atlas specifically? Read this post from earlier this year!

 

Which Shoe For Someone New?

 

IMG_20170512_131643819

By Jill Nazeer, Atlas Marketing Specialist

Hello out there in snowshoe land. You don’t know me. I’m the marketing specialist for Atlas Snowshoes. I have the best job ever—getting to help people explore the outdoors. I have a secret to admit though… I’m from a large city where snowshoeing was something you did once a year, on vacation, which inevitably was a 2-hour drive in any direction.

When I came to work here I immersed myself in snowshoes, sitting with our engineers for hours hearing about recreational crampons and Nytex decking. I thought, “Wow, this technology is awesome!” (which it is). Next thought was, “But how does this translate to an average Joe or Jane?” As much as we wish we could build holograms of our engineers and send them out to the public, we don’t have the ability (yet).

If you’re an experienced snowshoer or someone completely new, do you REALLY know the meaning of all of these trademarked technological names? How would you find the shoe for you?

The only way to solve the dilemma was to take it to the hills! We’re honored to be located in Seattle, Wash., where snow and mountains are only a short drive away. So I packed the car with every snowshoe that would fit (including some non-Atlas shoes, to be fair to everyone), picked up our Sales Manager and a new-to-snowshoeing (read: unbiased) friend, and we trucked out to Snoqualmie Pass.

IMG_20170512_135510024IMG_20170512_140033259

And so we walked. We walked up, we walked down, we walked flats, we walked hills, we walked through rain and snow (because…Seattle) and we compared. Want to know what we found out? Our snowshoes are pretty darn awesome. It was really hard to determine which we liked more based on comfort, so we had to get picky.

Here is the process we recommend as you consider a snowshoe:

1) Conditions

Our engineers (like I said, they’re really smart) have determined the perfect conditions for every snowshoe. There are categories of shoes called Backcountry, Peak Series, and Trail Walking. The category you pick means you’ll have the right crampon (traction) for your activity.

Q) But what does that mean?
A) In Laymen’s terms:

  • Backcountry = You’re hiking to the top of a summit or on very technical terrain and need something light, durable, and with really solid traction.
  • Peak = You are to a—you guessed it—peak. Still technical, but you don’t necessarily need death-grip levels of traction.
  • Trail = You need shoes that will get you around on flats or moderate hills.

Once we picked the right category of shoe, we looked at what was within that category. The choices might seem overwhelming, but stick with us here.

2) Bindings

Atlas has several kinds of bindings with fancy names, but really you can see the difference by looking at them. Do you like a few fabric straps? Would you prefer only two straps with a single pull cord? How about a Boa closure?

Q) What’s Boa?
A) You may have seen their products in other places like cycling shoes, golf shoes, snowboard boots, or helmets. Check them out here: https://www.theboasystem.com/

3) Suspension

Atlas has a few names for suspension abbreviated with SLS and LRS, but really they might as well be titled “more snowflip” and “less snowflip”.

Q) What’s snowflip??
A) Don’t worry, I got you. Snowflip is how much snow the shoe digs up and flips back at you as you walk. Ever walked through a lot of mud and realized it was all over the back of your legs later? Snowflip my friends. Some people don’t notice this at all, but some are bothered by it. It’s all about personal choice.

Q) Wouldn’t I just always pick less snowflip?
A) Not necessarily. There are other differences between SLS and LRS. SLS lets the crampon sink deeper into the snow, so it absorbs impact and is easier for you to walk on technical terrain. LRS is great for mellow terrain since it allows for a more natural stride.

4) Size

Snowshoe sizing has little to do with your shoe size, or height, or gender. It’s really all about load, aka how much weight the snowshoes will be carrying. And not just your weight, but the weight of your pack, or snowboard, or picnic basket lunch, or whatever you’re carrying as you walk on those shoes

5) Color

JUST KIDDING, YOU SHOULDN’T BUY ANY TECHNICAL SHOES BASED ON COLOR! Don’t worry, though, all of our colors are pretty great.

In the end, we all liked different shoes for different reasons. And that’d be the same for you as well. You might love a certain binding because it’s easiest to use, or you know you’re walking to the top of Mt Baker and need something technical, or you want to buy a gift for Granny so she can walk to the end of her driveway to get the mail. It’s always best to go into a shop, or attend a demo event, and look at the shoes, touch them, play with them, and ask the employees for help if you need it. But I hope this helps decipher some of the lingo. And hey…don’t you feel just a little bit smarter now?

Need help finding a local dealer? Here you go! http://en-us.atlassnowshoe.com/dealers

Have shoes but don’t know where to go now? We’ve got your back. http://snowshoes.com/

Q) Wait, I’ve read to the end and you haven’t told me which snowshoes you liked best?!
A) Nope, sorry. That’s like asking us to pick our favorite child. It really just depends on the day. Happy snowshoe hunting!

Hybrid Construction

The Iphone 6, Surface Pro 3, Lithium-ion Battery, Xbox One and Bluetooth interface are all amazing 21st century breakthroughs. In an era of technological advancement, the outdoor industry is keeping pace. Engineers within the snow sports industry have been hard at work looking for new innovations to enhance the users experience. Atlas Snow-Shoe Company is a firm believer that better technology enables a better snowshoe experience. With over 19 patents, Atlas has continued the search for a better, lighter, more durable construction. This year, Atlas is proud to announce its hybrid construction.

Atlas Endeavor
Aluminum & composite design.

Hybrid construction is making its debut with the new 2014 backcountry snowshoe, the Atlas Endeavor. Engineered as a lighter more compact design than previous backcountry snowshoes, the Endeavor decking is composed of partly aluminum and mostly composite materials. Shedding weight and mass allows for added maneuverability. Additionally, injection molded composite decking takes excess material and puts it back into the mold to reduce waste and increase molded traction ridges.

Molded Traction
Aggressive molded traction in the aft decking.

With this unique design, the Endeavor is classified as a non-traditional snowshoe. The construction incorporates perimeter traction rails with Spring-Loaded Suspension and the flex of an elliptically formed nose. These three characteristics work in unison allowing the frame to conform naturally to the terrain.

Elliptically formed nose allows flex in the frame.
Elliptically formed nose allows flex in the frame.

Breakthroughs like hybrid technology have helped to grow the sport of snowshoeing. Measuring up to 21st century standards, Atlas continues to push the limits of what’s achievable with a pair of snowshoes.

-The Atlas Team