By Adam W. Chase, Atlas Team Captain Whenever I had any complaints as a child, my father would respond that whatever I was complaining about was good for me and would put hair on my chest. He also used that saying on my sisters. That was my introduction to the notion of: “What doesn’t kill
If you follow any news source, athletic or outdoor social media account, or live on the east coast, you’ve probably heard by now that Desi Linden took a historic win at the Boston Marathon on Monday. In what is considered standard weather for the Pacific Northwest, Desi played off the less-than-ideal racing conditions for Boston.
Working at a snowsports company has its perks–fun people who love getting outside, equipment testing, time in the mountains, and getting our hands on the latest and greatest technologies. But with great fun comes great responsibility (that’s the saying, right?). In order to enjoy all of these things, we have to stay healthy! We recently
It may be spring, but there’s still snow in many places across the globe! If you have the luxury of late season snow access, you should take advantage of it, but know that there are factors you need to consider to stay safe. Thank you to our friends at the Washington Trails Association for highlighting this
By Atlas Athlete, Jeanne Unfamiliar territory created through chosen ignorance. That is how I would describe my first snowshoe race after a 3 year hiatus. Brand new snowshoes, frozen hydration system, and questionable clothing issues. Taking a wrong turn on a well marked course. I am a huge liability on any race course, let along
Atlas Snow-Shoe Company is fortunate to have a partnership with the Beaver Creek Resort in Colorado. If you’ve ever been interested in trying out our snowshoes, Beaver Creek is the place! In addition to our Nordic Center partnership, Atlas is proud to sponsor the Beaver Creek snowshoe race series. A collection of three snowshoe running
In a recent post we discussed our impressions of the Outdoor Retailer tradeshow; mainly one of inspiration at how the industry is working together to get more people outside (to put it simply). Atlas Snow-Shoe Company has always been driven to get snowshoes into more hands, and get others out enjoying their winter playground.
Atlas Snow-Shoe Company is a proud supporter of the Outdoors Empowered Network which is committed to “growing a powerful network of affiliates that get youth outdoors through wilderness leadership training and outdoor gear libraries”. OEN has a national reach and is committed to getting more kids out and enjoying winter snowsports, same as us! Below, read
By Jill Nazeer, Atlas Snow-Shoe Marketing Specialist This past week, Atlas Snow-Shoe exhibited at Outdoor Retailer, one of the largest tradeshows in our industry. It’s the time to showcase what’s new next season, meet with retail buyers, and engage the media with your product. For me, as the marketing contact, it’s also a time to
Now that we’re fairly settled into the new year, snow is (hopefully) falling for most of you, and we’ve gotten past the “resolution rush”, now is a great time to start thinking about, or remind ourselves of, what we want to accomplish in 2018. For a little bit of inspiration, we’ve turned to our incredible Atlas